Golf Course Marketing Strategy

 

It’s Time To THINK Outside the Tee Box About Marketing Your Golf Club

Making Your Club The ONE They Choose - A Totally
Different Way To Attract and Retain Business!

  • Are you struggling to find new members or players?

  • Frustrated with discounting and looking for another way to attract business other than simply cutting rates and eliminating joining fees?

  • Perplexed by what makes your golf club truly unique enough to stand out in a crowded market no matter what price point or type of operation you happen to be?

    Then let’s do something about it..! 

In This 250 Page Manual You Will Discover:

  • Connect and engage with your members and guests on an entirely new level at every single touch point in your operation!

  • How you can turn an ordinary operation into an extraordinary operation in a matter of days and weeks without much in the way of financial resources to start.

  • How you can create loyal passionate fans for your club and drive in a stream of new referral business you have long since thought didn’t exist anyone! 

  • And how to DRAMATICALLY increase your income no matter where your golf club happens to be located! 

Watch The Video Seminar! 
Rick Danruther, Golf Professional
"Andrew, I think I have bought everything you have ever written and it’s just amazing to me that you can keep coming up with so many break-though ideas. I have just finished your new manual and I love your ideas on the range and am already making changes that I know will be a big hit with our players!

 
The idea you gave me last time you were here, that’s in the manual, about the menu items has already proven to be a home run for us. You have no idea how much mileage and notoriety the club has gained from such a simple idea. Just like you say, doing any ONE of these strategies will attract business to your club and any club that doesn’t read your manual is putting themselves a huge disadvantage. Thanks for another winner!e

Rick Danruther, PGA Master Professional, and General Manager, 
Sierra Lakes Golf Club, CA

 

Dear Golf Course Owner, Manager or Golf Professional:

     If you are ready to transform your club’s future despite the obvious challenges of the current economy I have the answer but it’s not the answer you might expect…

     It’s not about emails, websites or social media although they play a part. Instead, it’s about creating an emotional experience that draws people to your club and turns them into loyal fans when they get there.

    2017 is the time to put your golf marketing strategy in reverse

     To market from the inside out

     To start in your restrooms and branch out into every single touch point at your club and make it memorable for all the right reasons!

     Like it or not we live in the experience economy and if your club is not providing that experience on multiple levels, in multiple ways you are doomed!

     Players, members, and guests will just look for other places to spend their entertainment dollars.

     Are you willing to step up to the challenge?

     Are you willing to entertain them?

     Or do you REALLY think the status quo will see you through the next few years?

     Take action Now! Invest in your club’s future by embracing a totally new way of attracting and retaining, members, players or guests.

     Prepare to think outside the tee markers and here is the best part

  • You don’t have to redesign the course.
  • You don’t have to build a new clubhouse.
  • You don’t have to add a spa, fitness center or pool!
  • And you don’t even have to spend a lot of money on marketing!
"Lots of great Ideas, love all the different pictures and ideas we are just sorting through them all to pick the ones we will implement this season!” - Hunt Crosby,
 General Manager - River Run Golf Club, MD “Thanks Andrew for writing this wonderful manual full of creative, big ideas that any size club can incorporate. You've shown me to think outside the box. Thanks again for your books and expertise in this field.” - Fred Millies, Owner - Edgewood Golf Course, Big Bend, WI
 

This Manual Will Change The Way You Think About Marketing
and Managing and Your Golf Club

     The long-term success of your club will be dictated not so much by the golf course and value you provide, but by the emotional bond, you create with your customers or members. Those golf clubs that fail to create such a bond, a feeling of something greater than the course they happen to be selling, will not be able to compete at the top for any length of time.

     For the last twenty years, I have been playing and marketing golf all over the world. I’ve seen the good, the bad and the ugly. I have seen giant investments in courses, clubhouses, and amenities that have failed to procure a single dime while simple charms at other clubs have helped create a loyal and passionate following that has rendered them immune to the recession.

That’s what I so excited about sharing with you, the secrets to growing your golf club from the inside out!

Golf Marketing Idea

Quick Question:

     If you saw this sofa in a hotel or club lobby would you want to sit on it?

     Would you perhaps take a picture of it?

     Might you even be tempted to share it on your social media?

     Would it enhance your personal experience memory of your visit?

     That’s essence of what I will show you how to do…

In this manual I will provide you with clear pictorial and written examples of how you can:

  • Connect and engage with your members and guests on an entirely new level at every single touch point in your operation!

  • How you can turn an ordinary operation into an extraordinary operation in a matter of days and weeks without much in the way of financial resources to start.

  • How you can create loyal passionate fans for your club and drive in a stream of new referral business you have long since thought didn’t exist anyone! 
     We are living in what experts call the Experience Economy. I will show how you can intensify that experience by 1,000% or more in both tangible and intangible ways that will draw customers to you and bond them to your club!

     Here are just a few of the key touch points I cover as I show you how to make each an amazing asset that draws people to your club:

• Menus 
• Bar
• Food
• Drinks
• Range
• Pros shop
• Ranger 
• Restrooms
• Course
• Starter
• Extras

• Clubhouse
• Taste
• Sight 
• Smell
• Sounds
• Feel
• Ads
• USP
• Social
• Email
• Website

• Parking
• Entrance
• Rules
• Signage
• Carts
• Cart girl
• 1st & 18 tee
• Course
• Furniture
• Patio
• Lockers

Don’t Just Take My Word Look What Other Operators Are Saying
About Making Your Club The One They Choose

   “I really enjoyed your manual How To Make Your Club The One They Choose. 

I am encouraged that many of the concepts in your manual are the things that I have been trying to instill at my club in the first two years that I have been involved as Director of Golf… We have tried to change the culture to make it more of an enjoyable experience rather than the typical stuffy private club… We have made sure the first impression from the driveway, to the locker room, bathrooms, first tee and putting green areas are clean and kept at all times. I constantly instill in my staff. "I don't care what it takes, just make it nice"

     "I really like your take on dress code and separating yourself in any way possible. In Canada, we face the same challenges as the USA in that the private club market is dwindling and only the best will survive. We have a different challenge than most in that we have another Donald Ross Course right next door that has been perceived as a better club and better course as they host the PGA of Canada tour stop in town and have for many years… I would like to discuss your ideas on Corporate memberships as I have some strategies that I am implementing this year as well that are a bit different. It is an area we need to grow.”

Dave McMillan, Director of Golf Operations, Elmhurst Golf & CC
 Winnipeg, Canada

Creating an experience that can’t be beaten by marketing from the inside out
and thinking outside the tee box in every part of your golf operation!
Golf Club Marketing Strategy
Works even with limited resources!
 
Iron Clad Money Back Guarantee
 
     This 250-page manual is lavishly illustrated with photographs and is packed full of hundreds of ways you can add value and attract business from the inside out.
   Save $100 with the instant download option, only $197. Click Here Now
     
     Just one good idea can change the fortunes of a business, but I’ll do better than that. If you don’t get at least a dozen great ideas from this program simply send it back within 90 days, that’s three full months to explore and test my concepts to your satisfaction for a full refund
 
   All the best,
   
     Andrew Wood  
     Andrew Wood      
     CEO, Legendary Marketing
     Direct:
352-266-2099
     Email: [email protected] 

PS: Read MY new manual, Making Your Club The OnE They Choose and enjoy 250 powerful pages, 88 example images, 77 concrete strategies and 100’s of cool ideas to attract members or players to your club. Save $100 with the instant download option, only $197. Click Here Now